This is a blog diary to aid the good fight against spam and pop-ups, the two biggest threats to the future of advertising. May all the good, wise, and thoughtful marketers join in this important, noble effort.
I expect this to be a long journey. The goal of this blog is to document my (and others) efforts to put spam out of its misery. The second goal of this blog is to put pop-up ads out of their misery. Together, both forms are eroding trust in the integrity of the online medium, and in advertising -- all forms of advertising -- in particular. It's time to finally do something about it.
- Pete Blackshaw
posted by Pete Blackshaw @ 8:17 PM
Very passionate about marketing, trust-in-advertising, and helping companies listen to and learn from consumers. Started consumer feedback service after a marketing stint at P&G. Picked up MBA from Harvard, but am most proud of my fantastic and inspiring educational experience at UC Santa Cruz, home of the Banana Slugs.
